OppenheimerFunds used to have a data entry efficiency problem. Address changes that customers made on its website had to be manually re-entered into a variety of back-end systems before they went into effect.
“Our business was growing — that was the good news,” said Geoff Youell, the firm’s assistant vice president of architecture. But due to the integration issues, the record keeping side wasn’t scaling very well. “There was a lot of retyping the same information multiple times into legacy systems,” he said.
