The fraud rates for online ads are scary, with advertisers losing billions of dollars each year.Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through automatic bidding systems, instead of directly from individual publishers.U.S. advertisers spent more $25 billion on programmatic online ads last year, meaning that about $8 billion is lost to fraud.
Maria Korolov is an award-winning tech journalist who covers cybersecurity, artificial intelligence and extended reality. She’s also a science fiction author and the editor and founder of MetaStellar, an online magazine of speculative fiction, and of Hypergrid Business, one of the world’s top virtual reality blogs. Contact her at maria@korolov.com to pitch articles or to hire her as writer, editor, or speaker at your event.
In an attempt to reduce online credit-card fraud, Visa U.S.A. in San Francisco announced 10 "commandments" for online merchants to guard its cardholders' information. And,…
