The ethical use of data goes deeper than simple regulatory compliance. Enterprises are waking up to a new reality in which consumers — and even their own employees — want them to put a brake on how much data they vacuum up and what they do with it.
According to a recent KPMG survey, 97% of consumers said they believed data privacy was important, and 87% thought it should be a human right, but 54% of respondents didn’t trust companies to use their data ethically.
“Data privacy and protection are clear priorities for consumers,” said Vijay Jajoo, principal in cyber security services at KPMG.
For companies to act ethically, they must pay close attention to how they manage and protect consumer data, he said.
