The first use of generative AI in companies tends to be for productivity improvements and cost cutting. But there are only so many costs that can be cut. Growing revenues, on the other hand, is where you can see an unlimited upside.
CIOs are well positioned to cut costs since they’re usually well acquainted with a company’s digital processes, having helped set them up in the first place. All it takes is an understanding of how gen AI works, its applications, and limitations. But to find ways it can help grow a company’s bottom line, CIOs have to do more to understand a company’s business model and identify opportunities where gen AI can change the playing field. That means using the technology to improve a company’s marketing, sales, customer success, and RevOps: the process of aligning all three operations across the full customer life cycle in a way that drives growth, improves efficiency, and breaks down silos.
To become full partners in revenue operations, CIOs have to build on their relationships with CFOs and other leaders on the business side, upgrade their business skills, and truly understand both the business benefits and limitations of new gen AI technologies.
