When it comes to AI, the fear of missing out is real. According to research by Coleman Parkes Research on behalf of Riverbed, 91% of decision-makers at large companies are concerned their competitors will have an advantage if they get ahead with AI. So it’s no surprise that every respondent said that when it comes to gen AI, they’ll either be using it, testing it, or planning projects with it over the next 18 months.
The unprecedented adoption rates for the new technology see generative AI now eclipsing all other AI applications in the enterprise, according to an S&P Global Market Intelligence survey released in September. Nearly one in four (24%) organizations already have gen AI as an integrated capability across their entire organization, and 37% have it in production but not yet fully scaled.
“FOMO is absolutely real, especially when it looks like every organization has some sort of AI strategy,” says Alla Valente, an analyst at Forrester Research. “And there are dangers of moving too fast,” including bad PR, compliance or cybersecurity risks, legal liability, or even class-action lawsuits.
